Available for consulting

Scaling Digital Growth
Through Advertising
Technology.

Helping brands improve performance marketing, advertising operations, and marketing analytics using modern AdTech platforms and intelligent automation.

Get in Touch LinkedIn

Years Experience

12+

Platforms Mastered

Core Disciplines

AdTech Strategist

Performance · Analytics

AI · Automation

Hari Narayanan

AdTech Strategist

Open to work

Core Expertise

Where Strategy
Meets Execution

Four disciplines, one cohesive approach to building high-performance advertising ecosystems.

Advertising Operations

Managing the technical execution of campaigns — pixel implementation, tag management, trafficking, and QA. Ensuring every measurement system is flawless before a single dollar is deployed.

Performance Marketing

Building high-ROAS systems designed for scalable, sustainable growth. Audience architecture, bid strategy, and creative testing frameworks — every lever optimized for measurable efficiency.

Marketing Analytics

Bridging raw data and strategic decisions through advanced attribution modeling, cross-channel dashboards, and performance reporting. Clarity where complexity usually reigns.

AI Marketing Workflows

Deploying machine learning and automation to handle real-time bidding, creative iteration, and repetitive optimisation — freeing teams to focus on strategy over execution overhead.

Technology Stack

Platforms &
Tooling

Proficiency across the full AdTech stack — from paid platforms and MMP tools to AI automation and data infrastructure. The right tool, applied with precision to every problem.

Fluent operation across paid social, programmatic, search, analytics, and AI workflow environments enables end-to-end ownership of a campaign's technical lifecycle.

Paid Advertising Platforms

Meta Ads Google Ads DV360 Snapchat Ads Spotify Ads

Measurement & Intelligence

AppsFlyer Google Analytics SimilarWeb Data.ai

AI & Automation

N8N Claude Code Anti Gravity AI Web Creation AI

Data & Analytics

SQL Python Excel

Value Delivered

Where Work
Creates Impact

Tangible improvements across four dimensions of advertising infrastructure and intelligence.

Campaign Performance Optimization

Refining technical delivery, targeting precision, and bid architecture to systematically lower customer acquisition costs while maintaining campaign quality and brand safety.

Performance

Marketing Data Intelligence

Building attribution frameworks that reveal the true contribution of every channel and touchpoint — enabling budget allocation decisions grounded in evidence rather than assumptions.

Analytics

AdTech Infrastructure Improvements

Diagnosing and resolving technical debt — from broken pixel setups to fragmented data pipelines — creating a reliable foundation for automated, error-free campaign growth.

Infrastructure

AI-Assisted Marketing Workflows

Developing intelligent automation layers using N8N and Claude Code that handle repetitive tasks, reducing manual effort and response latency across the campaign lifecycle.

Automation

About Hari

The Strategist
Behind the Stack

Hari Narayanan is a digital marketing and advertising technology professional with more than five years of experience across advertising operations, performance marketing, and marketing analytics.

His work focuses on improving campaign performance through structured AdTech systems, data-driven decision making, and intelligent automation. He bridges the gap between technical infrastructure and creative growth strategy — operating fluently from pixel implementation through to executive-level performance reporting.

His approach combines engineering precision with commercial awareness. He builds AI-assisted workflows using tools like N8N, Claude Code, and Anti Gravity Automation — ensuring every technical decision creates measurable downstream business value.

Advertising Operations Performance Marketing Marketing Analytics AI Automation Web Creation Data Intelligence

Insights & Writing

AdTech Blog

Deep dives into advertising technology, performance marketing, and AI-driven growth strategies.

AI & AutomationMar 2025

How AI is Reshaping Performance Marketing in 2025

Machine learning and automation tools are transforming bidding strategies, audience targeting, and creative testing across Meta, Google, and DV360.

Read Article 8 min read

AdTech OpsFeb 2025

Building a Clean AdTech Stack: Pixel Setup Best Practices

A practical guide to implementing a reliable, scalable pixel and tag infrastructure that powers accurate attribution and clean campaign reporting.

Read Article 6 min read

AutomationFeb 2025

N8N for Marketers: Automating Repetitive Campaign Tasks

How to use N8N workflows to automate reporting pulls, budget pacing alerts, and campaign status updates — without writing complex code.

Read Article 10 min read

Contact

Let's Build
Something Exceptional

Whether you're looking to overhaul your AdTech infrastructure, improve campaign performance, or build intelligent marketing automation — the conversation starts here.

sharinarayanan26@gmail.com

Phone

+91 9952073776